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Marketing Coordinator | London School of Architecture

Friday 1 July 2022 14:30
Friday 30 September 2022 23:55

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LSA Marketing Coordinator | London School of Architecture

Contract type: Permanent/Full Time

Salary: £30-35,000 depending on experience

Location: 6 Orsman Road, London

LSA Overview

The London School of Architecture is an independent higher education provider registered through the Charity Commission as a Charitable Incorporated Organisation (CIO).

We currently offer a single academic programme: a two-year postgraduate Masters in Designing Architecture. The programme is fully recognised by the professional bodies – the Architects Registrations Board and the Royal Institute of British Architects.

Job Overview

We are a small school with a big mission; we are seeking a collaborative, collegiate, analytical, and creative Marketing Coordinator to help devise engaging practice-oriented content and attract diverse students and learners to our programmes. You will be a marketing and communications professional, already working in the creative, design and/or built environment sectors.

As Marketing Coordinator, you will reinforce our foundational commitment to an architectural education which is rooted in practice, affordable and accessible to all. You will craft messaging and devise campaigns that communicate the relevance and urgency of the principles which underpin our MArch in Designing Architecture and engage the breadth of London’s architectural practices and related disciplines to support and further enrich our programmes.

Key Relationships

Externally: LSA Practice Network, Alumni

Internally: Engagement Manager, Programme Manager, Technical Coordinator

Reporting line: Head of School/Chief Executive

Main Resonsibilities

Content

Social Media

Develop an overarching social media strategy for the school across Instagram, LinkedIn and Twitter and other relevant emerging platforms, delivering content across media.

Editorial Content

Produce monthly news updates and regularly commission, curate and update digital platforms (including our website) with content, delivering on our editorial strategy.

Events

Co-design, market, and deliver professionally-oriented events for students and professionals with support from the wider Operations Team.

Press and Media

Manage press and media enquiries/opportunities.

Support the Head of School/Chief Executive in identifying opportunities to promote the school.

Student Recruitment Marketing

You will be responsible for a major student recruitment marketing campaign across the academic year (September – June) for our Part 2 MArch in Designing Architecture. This campaign will be contiguous with day-to-day general activities and will increase student intake from the UK and internationally (subject to obtaining UKVI Sponsor Licence).

You will:

Use HE market analysis, understand behavioural trends, and analyse digital data to better understand our market
From a marketing perspective and working with the Programme Manager, map the applicant journey from initial engagement, through to recruitment, placement, enrolment and graduate destination. Create a pipeline on our CRM
Support the school in attracting diverse cohorts, delivering on its ambitious Access and Participation Plan
Working with the Engagement Manager, mobilise our Practice Network, Alumni and other stakeholders to recruit students
Commission digital and print marketing collateral
Working with senior leadership to deliver virtual and in-person recruitment events including two Open Days
Support learner recruitment on new programmes and initiatives

PERSON SPECIFICATION

Essential:

Delivering multi-channel marketing campaigns
Devising and running an events programme
Experience and developed skills in using Adobe Creative Cloud (especially InDesign and Photoshop)
Knowledge of CMS (WordPress)
Copywriting and layout for digital media
Excellent interpersonal and communication skills
Enthusiasm for working collaboratively as part of a small and dedicated team

Desirable: