PUBLIC PRACTICE | Head Of Brand & Content Marketing | London
Permanent position (6-month probationary period)
Full-Time (37.5 hours/week)
£60,000 pa
April 2023 (although flexible and ideally sooner)
Hybrid: 1-2 days in the London office per week (other flexible options can be discussed depending on the candidate's location)
Applications close on 23rd January 2023 at 13.00
Now just over five years old as a company, we are growing our core service - our Associate mid-career job placement programme - across England, as well as developing other new services into 2023 and beyond, all of which are pivotal to us having a strong content-led brand and built environment industry presence.
We are looking to hire a Head of Brand & Content Marketing, a new role in our team, who will spearhead a strategic, creative and insight-driven approach to our brand and content marketing while leading content production and digital channel engagement.
The core responsibilities of the role will be:
PRODUCE CONTENT & EVOLVE OUR BRAND (25%): Using your creativity and copywriting skills, you’ll deliver best-in-class company content, including launching and directing our own magazine/publication and coordinating content generation from across our network. Working with external agencies when needed, you’ll lead our brand strategy and engagement, overseeing how our identity and personality are developed and brought to life. You will help evolve our content and broader company materials to enhance our brand positioning within the industry.
CHANNEL STRATEGY & EXPAND OUR REACH (25%): To expand our reach to our target audiences, you will be responsible for generating inbound traffic through existing, earnt and owned channels. Areas for growth lie within Social (Instagram & Tik Tok), CRM, SEO and Referrals. You will be supported when needed by external agencies and our Digital Content Producer, who will help maintain the management of our channels.
DIRECT OUR DIGITAL MARKETING CAMPAIGNS (20%): You will coordinate our twice-yearly targeted digital campaigns, supported by our Digital Content Producer and a small PPC and agency budget. The campaigns will include producing digital marketing content and commissioning new content to support B2C (candidates), and B2B (local authority hiring managers) targeted promotion.
MANAGE OUR PRESS & EXTERNAL RELATIONS (15%): Working with a PR agency budget, you will curate and manage our press coverage and coordinate our external speaking and marketing opportunities to ensure we are utilising our network of ambassadors whilst maintaining our brand messaging.
The other 15% of your time will be covered by core, team and professional development activities throughout the year.
THE HIRING PROCESS
We remove as much bias as possible during our hiring process, and candidates remain anonymous to all assessors until Stage Two. We also aim to collect and provide as much feedback as possible to all applicants at each stage of the process.
Stage One (23 December - 23 January): Submit an online application answering some short written questions that are then anonymously assessed. Those scoring above a minimum threshold are then invited to:
Stage Two (31 January): Attend a competency-based, structured online interview with the CEO + COO lasting approximately 30 minutes. Selected candidates will then be asked to:
Stage Three (6 February): Present a prepared exercise at a second stage interview and meet other colleagues in the team, this can be in-person or online (at the candidate's choice) and will last approximately 45 minutes.
Stage Four (7 February): We aim that all candidates will have been communicated with an update on their application, and the selected candidate will receive an offer of appointment.
We hope to see the candidate in the post in April 2023, but we are flexible for either earlier or later start dates, depending on the candidate's situation and notice period.
To find out more, ask questions or apply, use the button below for a detailed job description.